The creation of Facebook became ‘The Social Network.’ Could the creation of UNTHINK become ‘The Social Revolution’? Reports are surfacing that a company called UNTHINK (www.unthink.com) is plotting what it calls a ‘social revolution’ to rival Facebook. With UNTHINK’s launch just weeks away, a David vs. Goliath battle is brewing between UNTHINK and Facebook.
It seems that every day brings Facebook news of term changes and privacy controversies. UNTHINK challenges Facebook’s exploitive business ‘logic’, which asks you to ‘build’ on their virtual ‘lot’ and abide by terms they can change at will. As Facebook seeks ways to make money, its users are subjected to frequent redesigns, unilateral term changes and increasingly intrusive advertising.
Almost nothing is known about UNTHINK’s secret project, except that it was conceived in Tampa, Florida, and has been in the works for nearly four years by a team of almost 100 people from all over the world.
The talking points from UNTHINK highlight what’s wrong with Facebook. TV stations across the country picked up the first video released by UNTHINK, which attacks a litany of Facebook abuses.
UNTHINK’s second video and third video utilize a virtual housing crisis metaphor to demonstrate Facebook’s illusion of ‘free’ and describe the problem with social media as one about OWNERSHIP and FREEDOM.
The fourth video, released today, pokes fun at Facebook’s endless redesigns.
“The details of what UNTHINK’s platform are yet to be announced,” writes blogger Mike Schaffer, “The founders are talking a big game. Directly taking on the most successful social media platform in the world takes … cajones… not to mention smarts/insanity.” UNTHINK hints that it will begin its unveiling as early as next week.