WebMD Health Corp. (Nasdaq: WBMD), the leading source of health information, was named the most trusted U.S. brand for a second consecutive year according to the latest data from TrustR, a global study of 50,000 brands conducted by Millward Brown for WPP. Consumers chose WebMD as the most trusted brand ahead of leading brands including Amazon.com, Visa, Tide, Crest and Pampers.
“More than 100 million visitors turn to WebMD each month for trusted and valued health information,” said Wayne Gattinella, President and Chief Executive Officer, WebMD. “We are honored to be recognized for our commitment to provide the most objective and trustworthy information that empowers consumers to make more informed health and wellness decisions.”
The 2011 study and related report, “Beyond Trust: Engaging Consumers in the Post-Recession Word”, conducted by Millward Brown, is based on global consumer research contained in the proprietary BrandZ database. Since BrandZ’s creation 13 years ago, over 2 million consumers and B2B customers across more than 30 countries have weighed in on thousands of brands. TrustR is a combination of trust and recommendation; trust measures how consumers feel about the brand over time, while recommendation reflects recent brand performance. For more on the report, go to www.millwardbrown.com. To view WebMD’s leading health information, please visit www.webmd.com.
WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through our public and private online portals, mobile platforms and health-focused publications. More than 100 million unique visitors access the WebMD Health Network each month.
The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, emedicineHealth, RxList, theheart.org, drugs.com and Medscape Education.
About Millward Brown
Millward Brown is one of the world’s leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 77 offices in 51 countries. Additional practices include Millward Brown’s Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Dynamic Logic (the world leader in digital marketing effectiveness) and Firefly Millward Brown (a global qualitative research business). Millward Brown is part of Kantar, WPP’s insight, information and consultancy group.