Serena Software Names David Hurwitz as Senior VP of Worldwide Marketing

Serena Software, Inc. today announced the appointment of David Hurwitz as its Senior Vice President of Worldwide Marketing. Mr. Hurwitz reports directly to John Nugent, Serena’s President and CEO. Mr. Hurwitz is a proven and successful executive with a quarter century of experience in the enterprise software industry, the last decade of which as a marketing leader.

Immediately prior to joining Serena, Mr. Hurwitz served as Vice President of Corporate Messaging and Solutions Marketing at CA, Inc. He joined CA upon its 2005 acquisition of Niku Corporation, where he was Chief Marketing Officer. Under his marketing leadership, Niku’s Clarity product became the leading enterprise-class PPM system in IT shops and product development organizations around the world. Prior to his marketing career, Mr. Hurwitz founded and ran Product Lifecycle Management pioneer ConsenSys Corporation. He began his enterprise software career by creating several MANMAN products as an engineer at legendary Silicon Valley company ASK Software.

“David is the marketing leader Serena needs as we move to our next level of success,” said John Nugent, Serena Software`s CEO. “His focus on what he calls High Performance Marketing is going to help us take our enterprise-class application lifecycle and business process automation solutions to the widest possible audience.”

“Serena Software is one of the most important software companies in the world,” said David Hurwitz, SVP of Worldwide Marketing, Serena Software. “It’s an apps centric environment out there, and Serena has unparalleled solutions for managing those apps and quickly creating more. As importantly, Serena has the leadership, ownership and global resources to care for the most demanding customers in the world and to seize the opportunities that are before us.”

About Serena Software, Inc. Serena Software is a privately owned company, headquartered in Redwood City, California, with 29 offices in 14 countries. Serena Software provides software change and configuration management, business process management and project and portfolio management software to over 15,000 customers worldwide, including 96 of the Fortune 100. Serena Software enables teams of programmers to become more efficient by standardizing and automating development processes across both mainframe and distributed system environments. Serena Software is a portfolio company of Silver Lake. For more information on Serena, visit .