The Advisory Board Company Launches New Website, Unveils New Logo

The Advisory Board Company has launched a new website and unveiled a new logo, reflecting both the evolution of the firm’s business and the transformative changes occurring in the health care industry.

While research remains an integral part of the firm’s work, The Advisory Board Company has in recent years expanded its focus to offer best-in-class technology applications and operational support for the health care industry. These new capabilities allow the firm to deliver deeper and more comprehensive value to members of its programs.

As such, the firm designed the new website to be its members’ first stop for insight into—and solutions to—their most critical issues. Site improvements include a state-of-the-art search engine powered by thousands of indexed terms, as well as topic-based navigation that provides an instant view of relevant research, tools, videos, and news. The result is a single, efficient access point for research, data and analytics, and implementation support. For a walkthrough of the new website, visit the welcome page.

“We rebuilt from the ground up after soliciting extensive member feedback,” said Robert Musslewhite, Chief Executive Officer, The Advisory Board Company. “The new website has garnered rave reviews from early users, and we are excited about its enhanced impact for the membership.”

The firm’s new logo—a stylized “A” based on one of the visionary inventions coming out of Thomas Jefferson’s Monticello—symbolizes The Advisory Board Company’s commitment to thought leadership and innovation and reflects the firm’s evolution to respond to its members’ changing needs. Visit the firm’s website to see the full story behind the company’s new logo and its connection to the previous Jefferson-inspired mark.

“With our new website and logo, we renew our commitment to our values and to serving our members with the same ‘Spirit of Generosity‘ we always have,” said Scott Schirmeier, Executive Vice President, The Advisory Board Company. “These principles will never change.”

About The Advisory Board Company

The Advisory Board Company is a global research, consulting, and technology firm partnering with 125,000 leaders in 3,200 organizations across health care and higher education. Through our innovative membership model, we collaborate with executives and their teams to elevate performance and solve their most pressing challenges. We provide strategic guidance, actionable insights, web-based software solutions, and comprehensive implementation and management services. For more information, visit