“As Chicago’s largest single-city daily deal site, YouSwoop is constantly in a David vs. Goliath battle with other players in the category but lacking the cash war-chest they have. From the beginning, we’ve always had to work harder and smarter to maintain and grow our footprint,” said Alexander Lurie, President of YouSwoop. “This YouSwoop-Leo Burnett partnership is a big deal for us as it allows us to meaningfully compete in the area of customer relevance. It’s an incredible thing to say that our company of 20 people is now more equipped than ever to compete against multi-billion dollar companies.”
Leo Burnett and YouSwoop have created a compensation structure that rewards Leo Burnett for success. YouSwoop will engage exclusively with the agency’s Optimization Team and leverage its tools and intelligence suite of products. Both companies will work together to implement a unique, analytical and data-driven strategy to help YouSwoop grow their footprint in Chicago and beyond.
“Alexander and his team have put together a compelling model in one of the most exciting businesses in America today,” said Rich Stoddart, President of Leo Burnett North America. “We believe YouSwoop has enormous potential, and we’re looking forward to helping them grow their presence here in Chicago and across the U.S.”
In coordination with this announcement, YouSwoop, in partnership with Tahoe Partners, have launched an upgraded website including enhanced mobile-friendly features. Visit www.YouSwoop.com to experience the new website.
About YouSwoop YouSwoop, founded in December 2009, by Alexander Lurie and Luke Jensen, prides itself in offering exceptional value to members (membership is free; just sign up on the site) by giving them an opportunity to experience Chicago’s finest restaurants, spas and best entertainment venues at a price reduction of 50% to 100%. Consumers can “swoop in” on one incredible, quality, and discounted experience while businesses can gain instant exposure to hundreds of thousands of new customers in a single day.
About Leo Burnett Company, Inc. Leo Burnett is one of the world’s largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates “Acts, not just Ads,” for some of the world’s most valuable brands including The Coca-Cola Company, Kellogg’s, McDonald’s, Hallmark, P&G, Allstate and Nintendo.