Experience Model Announced at EIBTM 2011

etouches’ visionary and CEO Leonora Valvo will present “The Original Social”, a fast-paced discussion that focuses on event attendee experience design at the EIBTM 2011 event held in the Fira Gran Via Barcelona today.

etouches was chosen as a featured speaker and sponsor of the “Future Events Experience” showcase that is new to EIBTM 2011. Known for its innovative event software management platform, etouches has received numerous product and service awards for its approach to event planning, management, marketing and measurement.

Leonora Valvo, the only female CEO in the event management technology sector that has successfully founded and developed four companies in the travel and meetings & events space over the past 25 years, will present a new model of attendee experience design on Tuesday, 29 November at 16:00h within the Future Events Experience pavilion. The new model presents a framework for thinking about events that is user-centric and views the face-to-face portion of the event as merely the apex of the experience.

“It is a myth that face-to-face events will become extinct,” stated Valvo. “What’s clear is that social and mobile increase the need for people to get together in person in local environments. The model for designing successful events has changed now that people can meet and connect with each other prior to the face-to-face event. Attendees are now empowered to make choices; controlling their access to one another and dictating their event experience is passé. The new model of event experience is changing the meetings & event industry and we’re delighted that EIBTM sees this trend and supports the change through their Future Events Experience initiative. We are very proud to be recognized as thought leaders in the area of event experience.”

In addition to participating in EIBTM’s Future Events Experience, Leonora Valvo will also attend the CEO Summit. She is joined by Steve Mackenzie, Vice President Global Sales and Viktoria Hallin, Director of Sales, EMEA.

etouches is fast becoming the industry standard for organisations that wish to provide an exceptional online experience for delegates, speakers, exhibitors and sponsors. With over 400 customers worldwide, the client list represents organisations that practice continuous innovation. Dell, Adobe, Amway and Volkswagen have all chosen etouches for its unparalleled flexibility in event registration workflows, reporting, visual appearance and global capabilities.