BrightEdge, the leading site, search and social management platform for global enterprises, today announced release of its BrightEdge Adobe®Genesis™ integration with the Adobe Digital Marketing Suite. Through Adobe Genesis integration with BrightEdge, customers will now get side-by-side views and deeper insights into critical marketing information including BrightEdge SEO performance metrics, Adobe web analytics, and both organic and paid search results across both companies. The solution is Adobe Genesis Accredited on the latest Adobe Genesis 3.0 release.
The BrightEdge and Adobe Genesis partnership gives customers integration across BrightEdge SEO and both Adobe® SiteCatalyst® and Adobe® SearchCenter+. BrightEdge-Genesis combines global enterprise BrightEdge SEO technology & breakthrough social media tools with Adobe’s industry-leading Digital Marketing Suite in a streamlined integration to deliver maximum impact and higher ROI. This collaboration will allow customers insight into competitor traffic volume and enable them to successfully stay at the forefront of SEO, web analytics, and paid search.
“Digital marketers can seamlessly integrate site traffic, conversion and paid search marketing data with organic search marketing tools,” says Christopher Parkin, Strategic Alliances and Genesis Solutions at Adobe. “By combining the comprehensive search engine coverage and international support BrightEdge S3 offers with the Adobe SiteCatalyst, marketers can easily align organic search traffic data with other key business metrics. This value is further amplified for search marketers using the integration between the BrightEdge S3 platform and Adobe SearchCenter+, as they can now easily create bid strategies based on both paid and organic keyword activity as well as deliver unified reports and rich keyword expansion opportunities.
“We commend BrightEdge on its Adobe Genesis Accreditation, which is a rigorous process that has become the industry ‘gold standard’, ensuring the joint solution is technologically sound, repeatable, and proven to deliver tangible ROI to our mutual customers,” added Parkin. “The BrightEdge team was great to work with throughout the joint development and successful, multi-customer beta.”
“We are excited to work with Adobe, as this partnership and integration will make it easy for marketers to gain global insights into their site, as well as paid and organic search marketing,” says Jim Yu, CEO of BrightEdge. “Additionally, it will also yield improved site and search performance and help customers gain a competitive edge in the long run.”
Feedback from customers has been very positive. Jason Price, Executive Vice President at Hospitality E-Business Strategies who has been testing the integration for a leading hospitality industry client said, “The integration of organic and paid search plus web analytics delivers a complete picture of what the data really means. With this integration, SearchCenter bid rules can return higher ROI because we better understand the true value of a keyword, rather than just its paid search value.” And for Nathan Janitz at Resolution Media “Genesis’ integration of BrightEdge S3 into the Adobe Digital Marketing Suite allows us to have one interface to manage our clients SEO and analytic performance.”
The BrightEdge and Adobe Genesis collaboration will provide customers new capabilities, including:
- 2-way integration of web analytics and SEO, combining Adobe SiteCatalyst and BrightEdge SEO so users can see paid and organic rank, onsite engagement or conversions metrics in one report
- Paid and Organic results integrated so users can better optimize Adobe SearchCenter+ paid search bidding rules
- Support for the latest Genesis release – Genesis 3.0
- Support for unlimited numbers of SEO keywords, keyword groups, and business units
- SEO results for over 40 countries and major search engines from the ISO-security-certified BrightEdge platform
The integration is available today for all customers. For more information, please visit the Adobe Genesis Showcase, go to www.brightedge.com, or contact your BrightEdge sales representative.
BrightEdge is the leading site, search, and social management solution for global enterprises, helping more than 1,100 of the world’s largest brands stay ahead in the rapidly evolving Internet landscape. BrightEdge S3 drives more than $4 billion in organic search across industries, harnessing the power of analytics to drive revenue from web sites, search engines and social networks across the globe in a measurable, predictable way. BrightEdge is based in San Mateo, CA and is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.