CoolerAds Acquires Atricity, Launches CoolerAds Web Solutions

CoolerAds, the industry-leading local online advertising platform for community newspapers and their local advertisers, today announced the acquisition of Atricity, a full-service Internet marketing company based in Allentown, Pennsylvania.

Atricity specializes in providing online advertising services such as web site design, search engine optimization, search engine marketing, and social media marketing by developing a robust fulfillment supply chain with an emphasis on the hyperlocal market.

“We’re absolutely thrilled that the entire Atricity team will be joining CoolerAds and leading our sales and fulfillment efforts for our new web solutions division,“ said Peter Previte, CEO of Coolerads. “With the deep management background and experience of Atricity’s team delivering Internet marketing solutions, we are confident the new CoolerAds Web Solutions group will quickly become a leading provider of Internet marketing services to locally-based, small businesses nationwide,” added Previte.

Josh Ehrig, CEO of Atricity, a seasoned entrepreneur and experienced Internet professional, sees intrinsic value with the CoolerAds platform and distribution channel strategy. “CoolerAds clearly sees the value in leveraging community-based, local marketing through their experience working with community newspapers. With this acquisition, we will expand their long-standing advertiser relationships by delivering local marketing results to all of their channel partners. Small businesses need a trusted partner to help them navigate online advertising options and create a comprehensive Internet marketing program that will attract new customers. CoolerAds Web Solutions is that partner,” added Ehrig.

According to Borrell Associates, local online advertising is expected to grow to over $14 billion in 2010., CoolerAds expects heightened demand for these new solutions. “The timing of this acquisition fits perfectly with the launch of our new suite of business tools,” continued Previte. “We’ve tracked increased demand for our services from small and medium sized businesses, and the addition of Atricity will accelerate our ability to exceed that demand.”

Locally based businesses interested in leveraging the expertise of the CoolerAds Web Solutions team to establish a complete Internet marketing program should visit or call 908-698-4357.

About CoolerAds

CoolerAds is the industry-leading local online advertising platform for community newspapers and their local advertisers. The CoolerAds platform provides back office productivity tools for publishers, including its patent pending display ad archiving system, electronic proofing, electronic tear sheets and a suite of communication tools that help reduce costs and generate more revenue. provides affordable online advertising packages for small businesses which enable them to attract local customers with content publishing tools, online deals and social networking features. Structured content from advertisers is disseminated out to the web helping the small business owner get exposure in multiple places on the Internet, including their local newspaper’s web site.

About Atricity

Atricity is an Internet marketing company that helps unleash the power of the Internet and puts technology to work for businesses. The company’s seasoned industry professionals have the passion and drive to build great websites and customize web marketing solutions for the hyperlocal market. Recognizing that businesses need a complete web strategy, the company takes a comprehensive approach, marshalling its diverse resources to position each client at their customers’ fingertips, establish credibility, foster goodwill and build confidence in clients’ products and services.