Millennial Media, the independent leader in mobile advertising, today announced that mMedia, its newest self-service mobile solution, has emerged from private beta to full release.
Within mMedia, developers and advertisers will be able to reach over 200 million global mobile users via Millennial Media’s industry-leading advertising platform. mMedia complements Millennial Media’s full-service mobile advertising solutions, renowned for their scale across multiple regions of the world.
mMedia allows mobile app developers, franchises, and small or independent businesses to utilize mobile as a strategic piece of their marketing strategy. mMedia campaigns can be set up quickly, and advertisers will have access to a comprehensive dashboard that puts them in control of bids, creative, targeting and more.
“mMedia extends our mobile ad platform to developers and advertisers who are looking for a complete self-service solution,” said Chris Brandenburg, Co-Founder and CTO, Millennial Media. “Whether their goals are to monetize an app or to promote a business, the technology behind mMedia helps our developer and advertiser partners unlock the power of mobile and drive results that will scale their businesses.”
In addition to traditional mobile targeting methods, mMedia includes an industry-leading self-service hyper-local targeting feature. Advertisers can draw a virtual fence around their desired targeting area to deliver zone-based advertising with ease. Once drawn, the advertiser’s ads will reach users within that designated area.
Developers can now access mMedia through the same portal they currently use to monetize their mobile applications and sites. With the addition of self-service advertising, developers have the ability to easily put money earned from monetizing their applications with Millennial Media toward their own mobile advertising efforts, to improve app discovery and increase downloads.
mMedia has been available to select advertisers and developers via private beta since the beginning of January 2012. Visit http://www.millennialmedia.com/blog or http://www.mmedia.com for more information.