Lululemon and whil founder Chip Wilson Releases New Book “40,000 Days And Then You’re Dead”

The founder of apparel brand lululemon Athletica, Chip Wilson, launched his new book, “40,000 Days And Then You’re Dead” on his meditation website whil. The book, which is available for free, tells the story of how lululemon came to be as Chip recounts his journey from his first yoga class to the establishment of lululemon.

Chapters will be released on a weekly basis with expandable sections and video interviews. Contributors to the book include: Vancouver Mayor Gregor Robertson; Fiona Stang, Chip’s first yoga instructor; Baron Baptiste, founder of Baptiste Power Vinyasa Yoga; and Tom Stemberg, founder and former CEO of Staples.

whil is a content portal, online community, and lifestyle brand for professionals seeking new ways to embrace the chaos of everyday life and set achievable goals for themselves. Through a 60-second meditation technique, whil encourages you to power down, power up and power forward. Chip’s book allows people to learn about his past and join him and his wife, Shannon Wilson, as they embark on this new adventure of whil.

“Whil is a brand about nothing. But in that nothingness exists infinite possibility,” says Chip. “I hope that, through reading this book, you’ll see how committing to powering down, ‘getting present’ and powering back up again will help turn dreams into reality.”

About whil

It all starts with the dot. Founded by lululemon founders Chip and Shannon Wilson, whil is an online resource to bring personal goals and intentions to fulfillment through a meditative approach to life. Chip and Shannon have created the whil brand around a powerful tool for living in the most data-intensive era in the history of humankind: a meditation technique that not only conveniently fits into our busy, hyper-connected lives but enables us to live those lives with more control, more productivity, more creativity, more serenity and more joy than most of us had thought possible. The intersection of will and where can be found at

About Chip Wilson

Chip Wilson is a businessman and entrepreneur who has founded several retail apparel companies, most notably yoga-inspired athletic apparel company lululemon. Chip founded his first retail apparel company, Westbeach Snowboard Ltd., in 1979. The pioneer venture sold apparel targeted at the emerging surf, skate, and snowboard markets. He went on to sell Westbeach in 1997 and founded lululemon in 1998. In 2004, Chip was named Canadian Entrepreneur of the Year for Innovation and Marketing by Ernst & Young.