CAS AG, the leading global provider of customer management and mobility solutions for the Consumer Products industry, today announced CAS has been selected by The Coca-Cola Company to provide sales force automation solutions to its bottler network, as part of the Program Scale Mobile Customer Management (MCM) initiative.
According to Tom Miller, General Manager of Program Scale and Vice President, Bottling Investments for The Coca-Cola Company, Program Scale is designed to provide company-owned and franchise bottlers with a common set of business processes under the Coke One operating model, using the SAP platform. MCM is designed to take the power of Scale to the next level – extend Coke One to include advanced customer facing capabilities, particularly in the area of mobile customer management.
“The CAS ‘front office’ solution will help us to further leverage our investment in the SAP ‘back office’ and will serve our bottlers by helping their field sales force get closer to their customers, increase revenue and improve sales efficiency,” Miller said. “We chose CAS because of their domain expertise in Consumer Products and their ability to integrate with both the SAP ERP back office and SAP CRM system. In addition, CAS was the only company that could provide us with the global mobility capabilities that we need to support our bottler network. Essentially, their solution has the built-in flexibility to enable our bottlers in established markets as well as emerging markets. We can provide the solution to them on the mobile device that best suits their needs.”
Targeting local mobile bottler work forces around the world, the CAS mobility solution will be used for planning, sales and distribution tracking, surveys and business intelligence. Integrated with the back office, the solution will provide a comprehensive and dynamic view of what is happening with each customer.
“Clearly, The Coca-Cola Company is one of the most recognizable and respected Consumer Products companies on the planet,” said Stefan Joneck, Founder of CAS. “We are honored that Coca-Cola has selected CAS as its mobility partner and to be a key part of the Program Scale MCM initiative. This announcement marks the beginning of a long term strategic relationship with Coca-Cola, and we are looking forward to building our partnership with them over the coming years.”
CAS, the leading provider of customer management and mobility solutions, helps Consumer Products companies sell more products more profitably. CAS offers an integrated suite of Retail Execution and Trade Promotion Management software, including Direct Store Delivery, Field Service and Trade Promotion Optimization. CAS serves leading brand manufacturers including Anheuser-Busch InBev, Campbell Soup Company, The Coca-Cola Company, GlaxoSmithKline, Henkel, Molson Coors Brewing Company, Nestlé, R.J. Reynolds Tobacco Company and more. CAS has global headquarters in Germany and offices in the Americas, EMEA and Asia Pac. For further information please visit www.cas.com .