American Business Media Partners with mBLAST for Awards Management Solution

mBLAST, Inc. , the leader in Media and Marketing Relationship Management, has announced that American Business Media will deploy mBLAST’s Awards Management Solution for their CEBA and Neal Awards programs, taking both entry processes online for first time. The CEBA Awards, for creative excellence in business advertising, have become the gold standard of creative, recognized by advertising peers and clients alike, and highlight the breadth, reach and innovation of some of the world’s top agencies. Submissions are now being accepted at ; the entry deadline is July 9, 2009.

“We’re thrilled to be calling American Business Media one of our newest customers. ABM is widely considered the premiere association in the B2B publishing space, so adding them to our client roster goes a long way in validating our products and services,” said Danny Briere , CEO, mBLAST, Inc. “We’re confident that by using mBLAST’s Awards Management software to take the entry process online, ABM will not only free up internal resources but entrants will find the process less time-consuming and much more user-friendly, making it a win-win for everyone involved.”

ABM will also deploy mBLAST’s on-demand Awards Management solution for its Jesse H. Neal Awards, which are considered the industry’s most prestigious and sought-after editorial honors, recognizing and rewarding editorial excellence in business media publications. The 2010 Jesse H. Neal Awards open for submissions in October 2009.

“We are delighted to take our CEBA and Neal Awards entry processes online through a partnership with ABM member mBLAST,” said American Business Media President/CEO Gordon T. Hughes, II. “Not only does this partnership allow us to act as an agent of change and embrace the digital nature of our industry, but also provide our members with a faster and more convenient way to submit their best work.”

mBLAST’s Awards Management solution automates the entire awards process, replacing a typically labor-intensive awards process with an end-to-end online platform that is available to entrants, judges and award organizers 24/ 7. Customers using the mBLAST Awards Management solution have reported eliminating up to 80% of their manual labor, time, and expenses that were previously required for the administration of their awards programs.

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About American Business Media

Founded in 1906, American Business Media is the association of business information companies, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues. For more information, visit .

About mBLAST

mBLAST connects Marketers with Industry Influencers by providing the tools each group needs to grow their business and manage their relationships. mBLAST helps Influencers such as Publishers, Associations, Analyst Firms and Event Organizers drive new revenue across their business while slashing costs and cutting time to market. mBLAST helps Marketers find, use and control information about their companies across the Web. To learn more, visit , or contact us at .