Hitwise ® , an Experian company, today announced plans to measure Internet usage in Canada. Hitwise will report on 85,000 Web sites across more than 160 industry categories based on the Internet activity of 100,000 Canadian Internet users from all provinces and territories. The Hitwise Canadian data sample comes from partnerships with Internet service providers and opt-in panels.
“In order to grow and protect market share, businesses must have sound data to base decisions on,” said Chris Maher, president of Hitwise. “Hitwise provides the most timely and comprehensive intelligence about Internet usage and will now help marketers better understand the specifics of the Canadian market. And as in all our markets, Hitwise clients will receive the service and support they need to go beyond the data, take action and generate immediate return.”
The Canadian service will provide clients with data on Web sites traffic rankings, Clickstream, search terms and demographic segmentation. Clients also will have access to additional tools to create custom categories, search term portfolios and customized dashboards.
Hitwise, an Experian company, is the leading online competitive intelligence service.
Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million internet users around the world interact with more than 1 million websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Hitwise has more than 1,500 clients across numerous sectors including financial services, media, travel and retail.
Hitwise, an Experian company (FTS:EXPN), www.experianplc.com , operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore and Canada. More information about Hitwise is available at www.hitwise.com .