Xero’s New Advisor Directory Expertly Matches Small Businesses With Xero Certified Advisors

Xero (@Xero) today released its new Xero Advisor Directory, making it easy for small business owners to find a Xero-certified advisor who can help manage daily financial tasks and provide industry-specific advice and expertise.

Small businesses who work with an accountant typically have a much higher success rate and these new tools make it even easier for them to find the right Xero advisor to help with business planning, company formation, loan applications, payroll, and tax auditing.

Xero Advisors can customize their profile page to market specific details about their practice and for the first time, track new customer leads.

What’s new about the Xero Advisor Directory?
The new Xero Advisor Directory offers a variety of useful new features including:

  • Descriptions of typical services that accountants, bookkeepers and financial professionals offer small business clients
  • Real-time geographical map pinpointing Xero Advisors; intuitive search filters narrow Xero Advisors by city, suburb or postal code
  • Optimized mobile experience that uses visitor geolocation to display nearby Xero Advisors
  • A search tool to help business owners find Xero Advisors by name, industry specialty and keywords
  • Direct click-to-contact functionality lets business owners connect with Xero Advisors

As part of its ongoing commitment to supporting small business everywhere, Xero recently released the company’s 100th detailed small business guide. These extensive guides were created by Xero’s worldwide team of small business accounting and bookkeeping experts and are designed to provide tips and tricks on accounting, payroll, marketing and invoicing.

Comments on the News:

  • “Choosing an accountant is like choosing a new business partner,” said Xero’s Global Vice President of Education and Head of Accounting in the USA, Amy Vetter. “The right accountant will become a trusted colleague, who offers advice and guidance as a small business grows. Xero’s new Advisory Directory will help small businesses all over the world find an accountant who’ll be able to offer valuable business advice using real-time data, all from within Xero, no matter where they are located.”
  • “Community feedback is playing a crucial role in our ability to deliver new products and features that are guaranteed to be of service to accounting professionals and their clients,” said Xero’s Product Manager Bailey Brooks. “We are excited because Xero’s new Advisory Directory will give small businesses the opportunity to find an accountant who is able to provide them with innovative and higher value advisory services.”
  • “Being able to showcase to potential clients that we have expertise in a specific area is huge for us as a firm,” said Cristina Garza, Xero certified advisor. “Xero’s new Advisory Directory will better connect superheroes like us with small business clients who will benefit the most from our accounting and bookkeeping services.”


About Xero
Xero is beautiful, easy-to-use online accounting software for small businesses and their advisors. The company has over 540,000 subscribers in more than 180 countries. Xero seamlessly integrates with over 400 third-party tools, and was ranked No.1 by Forbes as the World’s Most Innovative Growth Company in 2014 and 2015.