ABC News announced today that ad insertion and audience measurement for its audio and video podcasts will be provided through VoloMedia Inc, and that the two companies will partner on advertising sales.
ABC News will manage ad campaigns for downloadable media and view usage reports through VoloMedia’s Campaign Management Portal. The patented products and technologies provided by VoloMedia can dynamically insert and rotate ads and measure downloads and plays from the PC all the way to the device, including Apple’s iPod and iPhone. The ads can be inserted anywhere within downloadable media based on predefined parameters such as geographic and demographic targeting and frequency capping.
ABOUT VOLOMEDIA, INC.
VoloMedia provides a unique combination of products with a nationwide ad sales team to deliver advertising and reporting solutions for downloadable media, extending the reach and monetization of podcasts. The company’s products and services are utilized by some of the largest and most well known media companies, including ABC News, FOX News, MSNBC, Washington Post/Newsweek, and Public Radio International in its Business, News, and Politics podcast verticals. Other VoloMedia content verticals include Entertainment, Health, Music, Sports, Technology, Travel, Video Games, and Women.
ABOUT ABC NEWS DIGITAL
ABC News Digital Media Group includes ABCNEWS.com; ABC News NOW; ABC News Mobile; ABC News Productions; ABC News International; and VideoSource, ABC News’ library of historic news events dating back to 1963. ABCNEWS.com is the 24-hour online news service of ABC News launched in May 1997 and is consistently ranked among the top news sites. ABC News NOW is a 24-hour digital network that offers a wide range of live and on-demand programming and is available on cable, broadband and mobile platforms. ABC News is available anytime, anywhere on your mobile device: m.abcnews.com .