As a key part of their continuing global expansion effort, GoodData is proud to welcome Lars Farnstrom as its first sales director for Europe, the Middle East and Africa.
Farnstrom brings with him more than 20 years of experience with enterprise software in a variety of senior positions ranging from implementation to marketing and sales. Prior to joining GoodData, Farnstrom worked at Insidesales as sales director for EMEA for the predictive forecasting and analytics product line that Insidesales acquired from C9. In addition, Farnstrom has worked for BOARD International and Siebel Systems. Farnstrom credits GoodData’s mission to change the economics of data by transforming it from a cost-center into a revenue-producing profit center as a key reason he joined the team. He looks forward to helping GoodData deliver the net-new value of data to the EMEA market.
“Enterprise data monetization is a very hot topic in Europe right now, and there’s a real market need for robust, proven solutions to support it,” Farnstrom said. “GoodData not only has EU-ready servers and services, but now we have actual sales boots on the ground and I’m thrilled to be a part of the team!”
Farnstrom joins GoodData during a time of rapid international business expansion for the company. As of 2016, nearly 50 percent of GoodData’s end users access the platform from outside of the United States. To support these international customers and their growing data security requirements, as well as grow new international business, GoodData has expanded its global sales organization and is now in the process of opening its second international data center.
“We’ve listened to the requirements our customers have for GoodData to continue enhancing its global infrastructure and support, said Blaine Mathieu, Chief Marketing and Product Officer at GoodData. “And we are confident that these investments, coupled with Lars’ leadership, will further drive GoodData’s growth.”
GoodData empowers organizations to commercialize and monetize their data and analytics by providing the platform and expertise to quickly create and distribute Smart Business Applications that open new channels of revenue and increase customer retention.
Our clients include enterprises like Penton that need to deliver data products or packaged analytics to their B2B networks and software companies like Zendesk that want to embed analytics within their existing applications.
GoodData is headquartered in San Francisco and is backed by Andreessen Horowitz, General Catalyst Partners, Intel Capital, TOTVS and others. For more information visit our website and follow GoodData on Twitter and LinkedIn.