CAKE by Accelerize Named a Vendor to Watch by Gartner for Third Consecutive Year

Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division, CAKE, today announced that Gartner has named CAKE as a Vendor to Watch in its “Magic Quandrant for Digital Marketing Hubs*” report for the third consecutive year in a row. Published on February 14, 2017, the report evaluates technologies that provide marketers with access to audience data, content, workflow triggers and operational analytics to automate the execution and optimization of multichannel campaigns and other related activities.

CAKE’s SaaS Platform helps advertisers, agencies and networks track and better understand the performance of their multichannel campaigns and partners in real-time. The company works with clients worldwide to provide the insights they need to make data-driven campaign decisions and optimize their marketing spend.

“Because of the unique nature of the performance market, an ability to track and measure performance in real-time is critical,” said Santi Pierini, President of CAKE and Chief Operating Officer of Accelerize. “CAKE’s technology was specifically designed to deliver accurate, granular insights about marketing performance and we see more and more of our clients recognizing the value of advanced tracking not just for the affiliate channel, but also for other digital channels including Google AdWords and Facebook. We are pleased that Gartner has yet again recognized CAKE as a Vendor to Watch as the market continues to evolve.”

* Gartner “Magic Quadrant for Digital Marketing Hubs” by Andrew Frank, Christi Eubanks, Lizzy Foo Kune, Martin Kihn, Jake Sorofman. February 14, 2017.


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including all warranties of merchantability or fitness for a particular purpose.

About CAKE by Accelerize

CAKE, a division of Accelerize Inc., provides a cloud-based solution to track, attribution and optimize the performance of digital marketing return on ad spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 40 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit